In 2009, Branson was in Melbourne for the Grand Prix. Virgin was sponsoring Ross Brown and his formula 1 team, Brawn GP. Flying to Australia for the event, Branson found himself partying a bit too hard. Celebrating the team’s qualification into the race at Nobu, “through a mixture of tiredness, jet lag and drink, I soon found myself very, very inebriated,” he shared.
He was later told later that a series of events unfolded: He was asked to take a photo with a couple and their newborn, but the next thing Branson knew he “was on the other side of the restaurant and the parents were chasing me — I had wandered off with their baby.” However, the night didn’t end there.
After a fan followed Branson into the bathroom for an autograph, Branson wrote, “turning to face him, completely forgetting I was still relieving myself. … Before I knew what was happening I had managed to piss all over the guy’s trousers.”
Learning a lesson, Branson promised to himself: “‘That’s it,’ I said. ‘I’m giving up alcohol for six months.’ I stuck to it too.”